You might not realize it, but your email signature is a great way to leave a lasting impression on your contacts. It should be personal yet professional, and it should include all the information you might want to share with people as they exchange emails with you. Here’s how you can create a great email signature for your business.

Why do I need an email signature?

Your email signature is the signature you show in a standard email exchange. It usually contains your name, contact details, and company name listed beneath. You can also add links to your company’s social media (or even your work social media).

Your email signature has several purposes. Email signatures link to your company website – to provide people an easy way to read more about your company and its offerings. From a branding perspective, email signatures create a lasting impression – they tell people you’re the right person to get in touch with for specific tasks by including your job title. And it can also answer some common questions people might have, such as how you prefer to be contacted. The majority of customers will also look at your signature in the email before reaching out to you via another medium. 

How do I create a great email signature? The first thing to do is decide what it is you want to say in your signature. What is your main message?

How to create an email signature

A great email signature doesn’t have to be complicated or lengthy. All you need is a brief statement that summarizes the basics of your business and the type of person you are, as well as a link to your website. Since email signature templates are ubiquitous, you don’t have to worry about crafting something unique. A few templates out there are similar to what you’ll see below, but they all have some essential elements in common. You can find a few of these on the internet, but the best one will probably come from your template.

For a more personal touch, consider adding a professional headshot.

Your signature doesn’t have to be too fancy! Sometimes, simple is better.

Tools such as HubSpot, Mail Signatures, and WiseStamp all offer easy-to-use and affordable email signatures templates. If you’re looking for something a bit more custom, consider hiring a professional graphic design firm.

What should I include in my email signature?

Your email signature should be a summary of what your business is, what your services or products are, and what your company is all about. Depending on your industry, it can also include information on your skills, licenses, and awards. You may have noticed that your accountant will add “CPA” at the end of their name in their email signature or your lawyer Esq. You should include your name, company street address, office phone number with extension, and email address in the email signature. 

Furthermore, it should include a link to your website and any other social media channels you maintain.

Conclusion

Your email signature is another piece of communication that your customers are likely to look at. It’s the most prominent part of your email, and if your email signature is anything less than stellar, then you’ll likely lose some of your audience along the way. If you want to make an impression on people, it’s best to invest some time in making your email signature a great resource for them. Of course, you can always start small. What will you do to make your email signature a unique part of your overall brand and communications?