On December 9, 2021
SEO is a term that you will hear a lot, but have you fully understood how it impacts your business? SEO can help your website rank higher in Google and other search engines when done correctly. This article will talk about 3 SEO strategies that can help you gain more visitors to your site and increase revenue.
Create Original SEO-Friendly Educational Content
It can be challenging to develop new ideas for blog content regularly. Even if you’re able to create content, the question remains: who will read it?
One of the best SEO strategies is to create original educational content that attracts your target audience. By developing content that offers value and helps people solve problems, you’ll get visitors to your site and increase revenue.
Creating original educational content isn’t always easy, which is why many companies outsource their digital marketing needs. But if you want to go at it alone, start with identifying your target audience and what they need help with.
Once you have developed your Ideal Customer Profiles, create a list of questions people may have related to your industry or niche, then provide answers in an article format. This blogging style will entice people to visit your site because they are interested in your information. Google looks favorably upon fresh content, especially content unique to only your website.
You can use the following resources to help you create content for your blog:
Answer the Public: This tool helps you find questions people ask about your business or industry, then provides a list of answers.
BuzzSumo: Use this tool to find popular content related to your niche. You can then use this information to create original content that attracts and retains customers.
CoSchedule Headline Analyzer: Use this tool to determine the headline formats that work best for your audience. It’s important that you understand how people read online, including what works and what doesn’t. The Headline Analyzer will help you develop effective headlines that increase click-through rates.
Maximize The Number of Backlinks to Your Site
One of the essential parts of SEO is link-building. Links to your site from other sites in the form of inbound links, anchor text, and backlinks all help establish your site as a credible and trustworthy source.
The more inbound links you have, the better-ranked you will be on search engine results pages (SERPS). By improving your site’s ranking on SERPs, you will see an increase in visitors.
Linking to your site from other sites is an excellent way to get your content out there. By doing this, you establish yourself as an authority in your niche. You are also increasing the number of potential customers who will see your content and be interested in what you have to offer.
There are various ways to gain more backlinks, like guest blogging for other websites or networking with influencers who may be interested in linking to your website. It is also vital to build natural anchor text that includes keywords when people search for the products and services you provide.
Once you have links to your site, it is important to look at the anchor text of those links. You need to ensure that the most relevant keywords are used in your anchor text. Using the right keywords in your anchor text will help Google understand what content on your website is most appropriate and thus help you rank higher than your competition.
If you have many backlinks, but none of them are relevant, that could hurt your ranking rather than help. You want to make sure that there is a logic behind each link and not just a bunch of random words thrown together.
Make Sure Your Site is Mobile Optimized
Since August 2016, only 1 in 10 Americans has used their desktop computer as their primary search device. That means 9 out of 10 people turn to their phones and tablets for information. With this shift in technology, it’s crucial that you make sure your site is fully optimized for mobile devices.
Mobile search results can vary from desktop searches, so what you might have seen as a top result on a desktop computer may not be the same when viewed on a smartphone or tablet. If your site isn’t mobile-optimized, it could be decreasing your chances of ranking high enough to show up in mobile search results.
Optimizing your website usually consists of three parts:
1. Coding. Your site must be coded correctly to load correctly on mobile devices. Avoid large payloads, such as unoptimized images and large scripts.
2. Content. The content on your site needs to be broken down into smaller chunks to be easily read on mobile devices. This is typically referred to as “responsive design” and replaced the old method of developing a mobile website separate from your main website (www.m.example.com).
3. Navigation. Your website needs to be easily navigable on mobile devices as well. Check your menus, links, and overall user flow to ensure your website makes sense on a smaller screen.
If you want to see how your website looks on mobile devices, use Google’s Mobile-Friendly Test. You can also use Google’s Mobile-Friendly Test to receive recommendations on how to optimize your site.
If you’re still unsure how to maximize SEO strategies for your business, many companies offer SEO services that will help you get started. Hartmann Industries is a globally trusted business solution provider offering comprehensive website development, SEO, and digital marketing solutions.