On December 12, 2021
Having a small budget for marketing is not uncommon for many small businesses. However, it doesn’t mean that you have to do nothing. Organic marketing is a great way for small businesses to grow without breaking the bank.
Here are seven organic marketing strategies that you can use to get more customers on a tight budget.
SEO is one of the most cost-effective organic marketing strategies. You can implement big-ticket SEO strategies with little to no upfront costs. All you need is a website and a commitment to creating high-quality content regularly.
Start by optimizing your website for search engines like Google and Bing with comprehensive titles and meta descriptions, accurate tags, and descriptions that search engine crawlers will easily find.
When writing your blog posts, keep your audience in mind and create keywords for each post. If you’re trying to rank for “backyard landscaping,” try to include those terms in the title and throughout the post as much as possible without making it sound unnatural or spammy.
When you optimize your site, you’ll want to make sure it loads quickly so that visitors can enjoy a smooth browsing experience too!
Create a Social Media Strategy
Social media is one of the best ways to market your business for free. It offers many great opportunities to connect with your customers, promote new products and services, and share your company’s story.
Take time to create a social media strategy that includes your goals, audience, and content. This will help you stay organized and reduce the amount of time you spend on social media. It also makes it easier for you to know what content will be most beneficial for growing your business.
Your social media strategy should include which day of the week you want to post content, which social media accounts you want to focus on, how often you’ll post, where you’ll find images or videos to post, how often you’ll respond to comments or replies from followers, and more. You can even make a schedule for yourself if needed!
It’s essential to create your own social media strategy and collaborate with others in your area who are trying to grow their businesses. Find someone who has similar goals as yours and see if they’re willing to trade Facebook posts with you every other day or share each other’s blog posts weekly. Supporting other local small businesses is often a significant factor in long-term success.
Leverage Your Employees
One of the most effective organic marketing strategies is leveraging your employees.
Your employees are a valuable resource and can be the key to getting the word out about your business. Let them use their social media accounts and introduce themselves as a person from your company on their own personal accounts.
Your employees can promote your business on their social media channels, during conversations, or simply by being more aware of what they say around others about your business.
In addition to leveraging your employees, you should also use them for responding to inquiries and answering questions. This will help you build a reputation as a knowledgeable and responsive company that cares about customer satisfaction.
You want potential customers to know that they have a friend at your business whom they can reach out to for help with any issue or concern. Leveraging your employees will save you time and money because it will take less effort from you.
Write an Email Newsletter
If you’re not too keen on social media, email newsletters are an effective way to market your business. Emails are one of the most cost-effective marketing strategies; it’s quick and easy to create them.
Plus, emails are easy to track-you can tell how many people open, click, or forward your emails. You’ll know if your email is opening well and be able to decide what content works best for your audience. In addition, you can add a sign-up for a mailing list in the footer of your website or post it in a blog post, which will increase the likelihood that people sign up for future updates from your company.
Include fun content in your newsletters like photos of employees or funny stories about their day at work. Be sure not to send too many emails in a row, though – around three a month should be considered a maximum.
Get Press Coverage for your Business
Getting press coverage can be a great way to get your business in front of new potential customers. Whether you want to get featured as an expert or as a new company, think of all the benefits of getting press coverage:
- You’ll be published. This is important because it will give you more credibility and show that your company is legitimate.
- It can help you build relationships with other businesses and individuals who may be interested in what your company does.
- Press coverage will allow you to reach new target markets that otherwise might not have been accessible.
The question is, how do you get press coverage for your business.
First, consider contacting local journalists and business newsletters to announce your new business opening. Second, consider contributing to local events and charities that your business can use to generate goodwill in your community. Third, present yourself as the industry expert to comment on relevant stories.
Offer Freebies and Discounts
One of the best organic marketing strategies to use on a tight budget is to offer freebies and discounts. Customers love to receive deals, and it doesn’t cost you anything!
Tell Stories of Happy Customers
One of the best ways to gain new customers is telling stories about happy customers. It’s a great way to inspire other people to buy from you and show that you have a product that delivers what it promises.
Whether you post customer testimonials on your website, generate reviews for Google My Business or Facebook, or create case study documents, always encourage your customers to spread the word about your business.