On July 20, 2022
Your only point of contact with potential buyers is through the product descriptions on Amazon. Your conversion rate is on the line here. Customers will be scared away from your products if the descriptions are too long. Potential clients will be annoyed and perplexed if your sales text isn’t long enough. So, how do you develop Amazon product descriptions that are effective? We’ll take a look at a few of the techniques used by experts to design compelling product descriptions that drive sales. Let’s begin!
1. First thing first – learn what an Amazon product description is and what isn’t
Let’s see the great deal of information that will help you achieve your goals. Amazon’s requirements for product descriptions and listed here. It is crucial that your product description helps the buyer comprehend your product’s characteristics and benefits, as well as its unique selling points.
Product descriptions, according to Amazon, should include the following:
- A brief, straightforward, and engaging summary of the applications of your product and how it fits within its category.
- The product’s features and benefits, as well as its distinctive traits.
- Descriptions should be Written in a simple and straightforward manner to assist clients in understanding the product.
- The description explains the best ways to use the product.
- Prior to submission, the description should be grammatically correct.
- As a seller, you should know that no discussion or inclusion of competitors is appropriate.
- There is a restriction on the number of characters that may be used in the text.
- The description should also comply with Amazon’s standards.
Product descriptions should not be used to include useless keywords, compare or replicate other items and websites, advertise an external site or create extensive descriptions and include information about your organization.
In addition, Amazon offers the following guidelines for correctly written product descriptions and formatting:
- The title should be kept to 200 characters
- The key product feature section should be written with bullet points
- The main description section should be kept within the 2000-character limit.
2. Focus on selling the product for its benefits, and not its features
If you’re trying to market a health-tracking wristwatch, emphasize the advantages the consumer will receive from making the purchase. Mention in the product’s description that the consumer may keep an eye on their heart rate at all times by monitoring the smartwatch.
Everything that makes your product exceptional may be outlined in a few paragraphs. People care more about the benefits of your product than the features. Customers want to know what they’re getting out of your product and how it helps them solve a challenge. People are more enthusiastic about a product when it is evident to them what benefits they will receive from utilizing it. And the more enthused they are by your description, the more likely they are to make a purchase.
3. Find your keywords
Even if your Amazon product description is perfect, if you don’t add keywords that will elevate your offer above the competition, you are missing a crucial opportunity to sell more goods.
You must thus be careful in how you create your description of the product, considering that keywords are scattered throughout it. However, you must be careful not to overdo it with keywords in your product description since it won’t accomplish the trick. Instead, maintain a relaxed demeanor throughout the letter. You may accomplish this by creating bullet points around a few of your most popular keywords. This will provide you a product description that benefits both Amazon’s algorithm and, more crucially, your consumers.
4. Know who you are selling to
Let’s go back to the smartwatch we talked about before. A large number of people who participate in sports, whether professionally or not, use smartwatches with different health-tracking functionalities. Depending on the audience you’re trying to reach, you’ll have to tailor your description accordingly. The information you provide on the product should be tailored to the interests of the viewers and, ideally, the potential buyers.
In order to write the most compelling product descriptions, you need to have a thorough understanding of your target market. In order to better understand what your consumers are looking for, create buyer personas. Customers come in all shapes and sizes, therefore it’s common to need to establish many buyer personas to cater to them all.
The more you know about your target consumer, the easier it will be to score well in their product searches.
5. Make it simple for reading and review what you have written
If you want to get a customer’s attention in a matter of seconds, don’t ramble on and on about your product. Use energetic verbs and short, uncomplicated sentences to spice up your writing. If you keep your product descriptions brief and to the point, they will be more effective in conveying your message. People don’t like big chunks of text. Writing a one-paragraph description might be the most effective strategy in many cases.
You should also read the product descriptions to ensure that you haven’t overlooked any of the product’s features or benefits. Remember to use the proper collection of keywords that might assist you rank on the first page of search engine results when you’re revising.
6. Use images
In order to turn potential consumers into paying customers, you could play around with marketing images. Marketing objectives and search engine rankings may be greatly impacted by the use of compelling images.
You should ensure that the image you plan on providing as a reference to your product description is of high quality and in a format Amazon approves. Also, provide a few photographs of the item from various angles to give your product description even more depth. With only a few more details, you’ll have a fully-fledged product description.
It takes practice to become proficient at writing strong product descriptions that drive sales. The good news is that it’s not something you’ll need to study for years or take exams on. Customers will locate your items more easily if you provide excellent product descriptions. Sales will increase as a result of better product descriptions.