On October 9, 2022
Why Your MSP Should Publish Pricing Online
Managed IT Service Providers historically have refused to publish their prices online, for fear of commoditization and losing the ability to differentiate their services. However, the MSP landscape has changed, and now there are many MSPs who are publishing their prices online with great success. This includes Hartmann Industries.
The fact that many MSP owners neglect is that IT services are in fact already commoditized. Clients don’t care about the difference between one MSP’s services and another’s – they just want to know that they’re getting a good deal and having their IT problems solved in a professional manner. By publishing pricing online, MSPs can show that they’re confident in their pricing and offer potential clients a level of transparency that they’re not likely to get from their competitors.
Building Trust & Increasing Transparency
Publishing your MSP’s pricing online is a great way to build trust with potential clients. In today’s world, people are used to being able to price check everything before they make a purchase. By making your pricing readily available, you’re making it easy for people to see that you’re a company that is confident in its pricing and that you’re not trying to hide anything.
The ideal customer profiles of an MSP include busy executives and decision makers – they do not want to sit on a lengthy sales call just to get pricing information. By having your pricing information readily available online, you’re making it easy for them to get the information they need and making it more likely that they’ll do business with you.
In addition to building trust, publishing your MSP’s pricing online also increases transparency. This is important because it allows potential clients to see exactly what they’re getting for their money. There are no hidden fees or surprise charges – they can see exactly what they’ll be paying before they make a commitment.
Standardization is a Sign of Organizational Maturity
By standardizing your MSP’s offerings and publishing it online, you’re sending a signal to the marketplace that you’re a mature organization. This is important because it shows that you’re not just a fly-by-night operation – you’re a serious business that is here to stay.
In addition, standardization is important because it allows you to be more efficient in your operations. When you have standardized offerings, you can streamline your processes and make it easier for your team to deliver consistent results. This efficiency will save you money in the long run and allow you to pass those savings on to your clients.
For example, Hartmann Industries takes this a step further. Besides posting our pricing, technology stack, and contracts online, we also allow the decision makers to order our IT services via eCommerce. This means that they can purchase the services they need without having to go through a lengthy sales process. As a result, they’re getting the services they need faster and we’re able to be more efficient in our operations.
You Can Differentiate on Value, Not Price
Just because you’re publishing your MSP’s pricing online doesn’t mean that you have to be the cheapest option in the market. In fact, you can still differentiate your business on the basis of value, not price.
Value is determined by the quality of the services you provide and the results you deliver. It’s not about how much you charge – it’s about how much your clients are getting for their money. When you focus on delivering value, you’ll be able to charge premium prices and still win business.
The key is to make sure that your pricing reflects the value you’re providing. Don’t try to undercut the competition – instead, focus on delivering the best possible service and making sure your pricing reflects that. If you do this, you’ll be able to charge what you’re worth and still win business.
MSPs who are afraid of commoditization and standardization are missing out on the benefits of publishing their pricing online. By doing so, they can build trust, increase transparency, and show the marketplace that they’re a mature organization. In addition, they can still differentiate their business on the basis of value, not price.
If you’re an MSP who is ready to take the next step in your business, consider publishing your pricing online. It’s a great way to build trust, increase transparency, and win more business.