Channel Consulting

Increase sales, reduce risk, & build relationships.

Hartmann Industries’ Channel Consulting Services helps software vendors, value added resellers (VARs), systems integrators (SIs), and other vendors launch new channel programs and optimize existing channels.

Our team of experienced channel consultants have a proven track record of success in developing and executing channel strategies that drive revenue growth and profitability. We work with our clients to understand their unique business needs and objectives, and tailor our services to help them achieve their goals.

Unlock the Secrets of Channel Sales

Simply put, Hartmann Industries is likely a fit to join your own channel. Our consultants know what your partners are looking for, because we are your target audience.

We are successful channel sales and marketing professionals, with a proven track record of helping companies like yours grow their revenue.

Channel Partner Onboarding

Improve the onboarding speed and success of new channel partners. Our team will work with you to develop an onboarding program that is tailored to your company’s unique objectives.

We’ll help you identify and onboard the right channel partners, and we’ll provide guidance on how to best work with them to drive revenue growth.

Channel Training Development

Develop a thorough education program that partners actually want to participate in. Avoid the pitfalls of traditional sales and technical, which is commonly tedious and expensive to create.

We help you make learning fun, practical, and effective, so your channel partners can hit the ground running and sell with confidence.

Channel Marketing Support

Our team will help you create a detailed strategy and marketing action plan that gets new partners up and running quickly, and existing partners continuously excited about your brand and direction.

With an in-house graphic design team, Hartmann Industries is also here to help create industry standard assets for immediate success.

Fully-Managed Channel Consultancy

Hartmann Industries makes it quick and affordable to launch a new channel or expand your existing channel.

For large enterprises with complex channels, please contact us for a quote.


Ready to get started with Hartmann Industries’ Channel Consulting Services? Reach out to schedule a brief 30-minute introductory call.

Frequently Asked Questions

We primarily work with:

  • B2B Software Vendors (SaaS)
  • Value Added Resellers (VARs)
  • Systems Integrators (SIs)
  • Managed Security Service Providers (MSSPs)
  • IT Distributors

Designing and executing a successful channel takes time, which is why we require a minimum six month engagement from all vendors working with us. Within these six months, our team will help you to:

  • Analyze your current channel
  • Design a new channel strategy
  • Launch your new channel
  • Identify and recruit new channel partners
  • Onboard and train new channel partners
  • Monitor and optimize your channel program

Hartmann Industries offers a wide range of channel development and growth services to software vendors, value added resellers (VARs), systems integrators (SIs), and other channel vendors.

The amount of channel partners you should have depends on various factors such as your industry, business type, products, and services. Hartmann Industries can help you determine the right number of channel partners for your business.

Success is defined differently for every business, but there are some general characteristics that all successful channels share. A successful channel is typically well-designed, well-executed, and profitable. Hartmann Industries aims to meet these standards:

1. A channel that is well-designed: A channel that is properly designed will have a clear strategy and purpose. The channel should be aligned with the company‘s business goals and objectives.

2. A channel that is well-executed: A channel that is wellexecuted will have a clear plan of action and a dedicated team to carry out the plan. Channel partners should be properly onboarded and trained. There should be a system in place to track progress and measure success.

3. A channel that is profitable: A channel that is profitable will generate more revenue than it costs to maintain. Hartmann Industries works with its clients to ensure that their channel is designed for profitability.

Five people wearing Hartmann Industries t-shirts

Hartmann Industries provides channel development and growth services to software vendors, value added resellers (VARs), systems integrators (SIs), and other vendors. We support companies across North America, Europe, and Asia in achieving their channel goals.

Send Us A Message

    Contact Us


    301 Route 17 North
    Suite 800 #12-40
    Rutherford, NJ 07070
    United States of America